Our Story


In late 2019, Ginny Jacobs finally nabbed her dream job in the hospitality business and moved to the D.C. area. A few months later, the pandemic struck -- and Surprisingly Baked was born.

Like many other Americans, Ginny started baking during the quarantine as a way to curb stress. She and her fiancé, Guy Cook, tested and tasted brownies, cookies and other treats. She began experimenting with cookies and brownies baked with surprises inside, including Oreos, Nutella, caramel, frosting and more.

When Ginny’s corporate job finally shifted from “working at home” to “furloughed” to “laid off,” she decided to go all in. In just a few short months, demand for Surprisingly Baked’s tasty treats has grown, as has the brand.